From this article in Fierce Content Management… (Source)
The market has moved very rapidly. The preponderance of the Global 2000 have structured enterprise social initiatives today. Organizations see changing their collaboration paradigm from document- or artifact-centricity, to people-centered, as a vital competitive advantage. Companies talk to us about their need to ‘roll out the social fabric’ as broadly and quickly as possible. They understand that their workforce now expects to work that way, and that the advantages to ‘social’ increase exponentially as a function of the number of people who have access to the capability.