“Let your mind become a lens, thanks to the converging rays of attention; let your soul be all intent on whatever it is that is established in your mind as a dominant, wholly absorbing idea.”

— Antonin-Dalmace Sertillanges

WSJ: The Genius of the Tinkerer

WSJ: The Genius of the Tinkerer

The design process is based on a constant interplay of feelings and reason. The feelings, preferences, longings, and desires that emerge and demand to be given a form must be controlled by critical powers of reasoning, but it is our feelings that tell us whether abstract considerations really ring true. To a large degree, designing is based on understanding and establishing systems of order. Yet I believe that the essential substance of the architecture we seek proceeds from feeling and insight. Precious moments of intuition result from patient work. With the sudden emergence of an inner image, a new line in a drawing, the whole design changes and is newly formulated within a fraction of a second.

Peter Zumthor, Thinking Architecture

Manifesto for Passionate Creatives

Manifesto for Passionate Creatives

Just think about it deeply and then forget it… and an idea will jump up in your face.

Don Draper, Mad Men.

Reading: Rapt: Attention and the Focused Life

Not since Mihaly Csikszentmihalyi’s book Flow, have I encountered such a good book about attention that, you guessed it, captured my attention.  In Rapt: Attention and the Focused Life, Winifred Gallagher discusses the basic premise that you are what you pay attention to, or to be more precise, what you choose to pay attention to.

She blends contemporary psychology with modern neuroscience to explain the phenomenon of attention, and debunk common misconceptions about things like multitasking–one second, off to check my twitter feed–ok, now I’m back–what was I saying–oh yeah, something about multitasking. Or was it attention. Get the idea?

Anyhow, the book is replete with cited studies and is well footnoted. Common themes around mindfulness meditation, effective “self-distraction”, and utilizing the “zone” bring the theoretical conversation back to day-to-day life and will undoubtedly make you look at your daily routine differently.

It turns out that Gallagher has also written about one of my other favorite subjects, how our surroundings can impact our thoughts and emotions in The Power of Place. My reading stack just got a little taller.

Gallagher, Winifred. Rapt: Attention and the Focused Life

Business is Both-Brained. What About Your Career?

The discussion of right-brain and left-brain thinking in business is a hot topic, thanks in particular to Daniel Pink’s wonderful book, A Whole New Mind.  In the June 2009 issue of the Harvard Business Review, the article Innovation in Turbulent Times covers famous left/right, business/creative partnerships such as David Packard/Bill Hewlett, Pierre Wertheimer/Coco Chanel among others.

The need and effective paring of rational, linear and logical thinking with imaginative, creative, and holistic thinking is as obviously important as it is difficult to do well.  I see this all the time working in the web domain of information technology, were engineering, design and project delivery frequently intersect.

While its fun to debate what left or right-brained skills are more important these days, one thing is certain: business is “both-brained”.  Consider this poignant excerpt from the HBR article:

Management might need better visioning skills to foster a culture of curiosity and greater risk taking–primarily right-brain activities. Left-brain analytic tools might be needed to steer innovation investments toward the most promising areas. The business might need more creativity to generate ideas, but also analytics to constrain unprofitable projects. The right-brain design process might not be strong enough to transform intriguing ideas into practical products. Or the analytic left brains might need to fund the product pipeline to favor a different mix of large and small bets. Sometimes the products are fine but marketing needs to create stronger, more emotional bonds with customers, or engineers need to boost efficiency and profitability through improvements in cost or quality.

It’s as relevant in the context of a business as it is in a career.  In the latter, the challenge is to manage the “partnership” of your two brain hemispheres as well as some of the successful business examples we all admire.  As any brief study of neuroscience will yield, nearly everything we do uses both sides of brain.  The art is in realizing your strengths or natural “handedness”, and learning to cultivate practices that encourage thinking in new ways.

Perhaps all this makes the most famous both-brainer of them all, Leonardo da Vinci, even more relevant to our demanding modern careers.